Job Description

: JOB DETAILS

Company Location: Two Rivers Marketing - Des Moines, IA Position Type: Hybrid This position is located in Des Moines, IA with a hybrid work schedule Position Schedule: Full Time Education Level: 4 Year Degree Business Hours: Our typical workday is 8 AM to 5 PM CST, which supports team collaboration. Any adjustments within those hours require discussion and approval from the manager. Travel: This position may require occasional travel, which could include overnight stays and transportation via air, car, or other common carrier.

WHO WE'RE LOOKING FOR

The Digital Marketing Strategist is responsible for working with account teams, cross-functional teams, and clients to define and execute channel activation and engagement strategies that effectively segment and target audiences to amplify brand awareness and grow demand.

• Works with account teams, cross-functional teams, and clients to develop and implement integrated marketing strategies that harness the power of search, social, web, and paid media.
• Leverages reporting and analytics to make data-driven optimizations that improve outcomes.
• Candidate must be a problem-solver and innovator who will look for ideas and solutions through analytics, technology trends, and audience insights to influence brand and digital marketing strategies.

WHAT OUR DIGITAL MARKETING STRATEGIST WILL DO ONCE THEY'RE HERE

Digital Marketing:

• Collaborates with Digital Marketing Solutions lead and cross-functional teams to plan and execute digital strategies, including SEO and social media (paid and organic), while partnering with Experience and Technology team on email marketing, website/landing page optimizations and development and other emerging technologies.
• Consults with Client Services to define scope and recommended approach for digital marketing projects.
• Manages digital marketing strategy status updates; supports strategic conversations and investigation.
• Identifies key digital marketing trends and insights to make business decisions.
• Leverages research tools and data to form strategic approaches that are driven by actionable insights.
• Manages and assists in analytics reporting, evaluation, and insights derived from digital marketing campaigns.
• Utilizes Google Analytics, Adobe Analytics, and Tableau in conjunction with other reporting services to track metrics and refine client strategies.
• Collaborates with the media team to complement online buys by providing guidance and strategic recommendations for social media advertising, email, and search engine marketing.
• Supports Digital Marketing Director in providing digital marketing support, coaching, professional development, and training to 2RM associates.
• Supports overall agency digital marketing efforts, including contributing to social media, blogs, email/marketing automation, webinars, and new business efforts as needed.
• Works with team leadership to continually assess and improve the types and levels of digital marketing services the agency provides.
• Executes communication plans designed to improve clients' relationships with customers, improve customer retention, and drive sales growth.
• Supports client status calls and day-to-day communication with client contacts.

Agency SME: SEO

• Serves as an agency resource for SEO-related initiatives and consults with internal teams when SEO knowledge and support are needed.
• Offers SEO expertise encompassing keyword research, link building, on-page optimization, conversion goals, and mobile search for clients.
• Analyzes technical site errors, suggests solutions for implementation (internally or through third-party vendors), and assists web developers and web designers with implementing best practices.
• Provides SEO thought leadership internally and with clients.
• Collaborates with agency accounts on strategic planning initiatives.
• Researches and reports on SEO trends and developments in key channels and stays updated on the latest search engine trends and guidelines, including algorithm updates and compliance with search engines.
• Collaborates with content and creative teams to develop effective SEO strategies.
• Attends seminars as appropriate and engages in networking opportunities.

Skills:

• Strong understanding of the digital marketing landscape, including organic and paid social media, paid media, search, web, email, and other channels, to ensure that all efforts are working together cohesively.
• Self-motivated with ability to take direction and collaborate with others.
• Comprehensive knowledge of digital marketing.
• In-depth expertise in social media marketing.
• Experience or a strong desire to gain experience working with B2B brands, demonstrating a solid understanding of their unique marketing needs and challenges.
• Excellent written and verbal communication skills.
• Proactive and solutions-focused.
• Strong problem-solving, strategic thinking, time management, organizational skills, and attention to detail.
• Able to manage multiple tasks with a sense of urgency.
• Capable of critical thinking and offering strategic recommendations based on social media best practices and trends.
• Skilled at building and maintaining strong working relationships with internal and external stakeholders.
• Passionate about social media, technology, and digital marketing.
• Eager to expand digital knowledge to encompass social media, email marketing, mobile, web, and app digital marketing strategies.

WHAT OUR DIGITAL MARKETING STRATEGIST WILL NEED TO SUCCEED

• Bachelor's degree in marketing, communications, business or a related field is preferred.
• At least 3 to 5 years of full-time experience in digital marketing, advertising, or public relations.

WHY TWO RIVERS MARKETING (A DIVISION OF VGM, GROUP)

Professionally, we're big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work/life balance is like none other. At 2RM, you don't feel owned by your job. Like we always say, you won't live here. You'll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment we've created.

This reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate.

VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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