Job Description

Job highlights:

Identified by Google from the original job post

Qualifications:

• Experience in digital marketing and PPC optimization 
• Advanced understanding and use of Google AdWords 
• Google Webmaster Tools
• Google Search Console
• Google Analytics
• Google Tag Manager
• Advanced understanding and use of Bing Ads, Facebook Ads, Retargeting
• If you have any experience with Twitter Ads, Instagram Ads, or LinkedIn Ads, it’s also beneficial, but not required
• Optional - Understanding of Salesforce and its reports | Responsibilities
• Lead the creation, implementation, optimization, and measurement of ad copy, creative, landing page, conversion funnel, bid modification, and audience targeting tests and enhancements
• Lead and implement media strategies including, but not limited to, Google Ads, Bing Ads, Retargeting, and more
• Reduce the cost per SQL by less than 10%
• Increase the conversion rate of our highest performing landing pages by 10%
• Increase website traffic with content marketing or any other means by 15%
• All lead generation 
• Develop a strategic roadmap for paid search, with development of internal keyword and ad level tracking
• Develop, evaluate, and implement A/B testing - Work with designers and marketing team to concept new landing page designs and optimization of conversion funnels

Responsibilities:

• Improve client organic search rankings for Google and Bing
• Create and/or optimize copy and landing pages for maximum exposure and conversions
• Perform ongoing keyword expansion including identification and implementation of keyword opportunities
• Client reporting and analytics support for the SEO client portfolio, including benchmarking and tracking reports to customers on SEO positions, traffic, conversions, and other metrics
• Work with our development team to ensure the usability and mobility of the website
• Knowledgeable in link building and the effective use of them
• Research and analyze the competition and competitor websites
• Work with content and marketing teams to drive SEO in content creation and promotion
• Collect and analyze data to identify trends and insights to achieve maximum ROI in organic campaigns
• Track, report, and analyze website analytics and SEO initiatives and campaigns
• Responsible for creating and executing paid and unpaid social media Ad campaigns via Facebook, Instagram, and Google

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